Vilfredo Pareto

In business we must not forget Paretos principal (80-20 rule), which states that 80% of the effects come from 20% of the causes.

80% of the output come from 20% of the input.

80% of the profits come from 20% of the customers.

I wonder if this principal applies to a social media marketing strategy?

In Gary Vannerchuck’s new book “Crush It!,” he explains that his social media strategy for tv.winelibrary.com was, at the beginning, to spend 10% of his time creating killer content and 90% of his time interacting with people online (leaving comments on hundreds of blogs with links back to his site). As people started to leave comments on his website he then allocated a chunk of that 90% to responding to those comments.

If Paretos principal applies, 20% of the people Gary interacted with, resulted in 80% of the attention received on his website.

If this holds true, you can save a lot of time by identifying the 20% of people online who will spread the your message the fastest.

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